01
Executive summary
Interest is coming in. Let’s make the next step easier to see.
Refresh Dental Care received 20 recorded enquiries across July and August: 12 in July and 8 in August. The advertising reports also show response, but clicks, call actions and landing-page views are different measures and should not be added to patient totals.
Encouraging responseGoogle Ads
15 tracked call actions from Google Ads
Paid search generated 284 clicks across the period. The 15 reported conversions are call actions, not confirmed appointments or new patients.
Creative reachSocial ads
1,280 landing-page views from Facebook and Instagram ads
Social advertising helped people discover the practice and explore the website. This is an interest measure, separate from enquiries.
Next focusPatient journey
Connect enquiries with appointment outcomes
The enquiry records show all 20 opportunities in New Lead. We’ll check the records with your team so bookings and care already delivered are reflected accurately.
02
Results
A clear view of the response across both months.
These measures show different steps in the patient journey. Recorded enquiries, advertising actions and website visits are reported separately.
20
Recorded enquiries
15
Google Ads call actions
1,280
social ad landing-page views
3,517
Website sessions
Recorded enquiries by month
The enquiry system recorded 12 opportunities in July and 8 in August.
20recorded
enquiries
enquiries
July12 enquiries
60%
August8 enquiries
40%
Website sessions by month
Website analytics recorded 1,386 sessions in July and 2,131 in August. The website moved to a new build in mid-August, so the difference may partly reflect tracking changes.
3,517website
sessions
sessions
July1,386 sessions
39.4%
August2,131 sessions
60.6%
Of the 20 enquiry records, 2 have a Google Ads source label and 16 have no source label but were matched to Google Ads contact records. The remaining 2 are linked to calls through the practice’s tracking numbers. This source picture comes from matching contact records; it does not show how many new patients each channel brought in.
03
Channel performance
How people found and explored Refresh Dental Care.
Advertising and website figures help us understand interest before an enquiry. Each platform measures a different action.
Google AdsActive
Google Ads brought people with active search intent to the practice.
Across July and August, Google Ads recorded 284 clicks and 15 tracked call actions. July had 10 of those actions and August had 5. An ad call action does not confirm a booked or attended appointment.
View details
- SpendAUD 4,243.18
- Impressions4,484
- Clicks284
- Tracked conversions15
- Average CPCAUD 14.94
- Cost per conversionAUD 282.88
- Conversion rate5.28%
Facebook and Instagram adsTraffic
Facebook and Instagram ads helped more people reach the website.
Facebook and Instagram ads recorded 2,162 link clicks and 1,280 landing-page views across the two months. The Virtual office tour video had the highest reported spend (A$999.11); spend alone does not show that it performed best.
View details
- Spend (July)AUD 771.15
- Spend (August)AUD 934.95
- Impressions122,012
- Link clicks2,162
- Landing page views1,280
- Cost per landing page viewAUD 1.33
Lead Source ReportSource tracking
Contact records help trace where enquiries came from.
Two opportunities were labelled Google Ads in the enquiry system. Sixteen had blank source fields but matched Google Ads contact records; two were linked to calls through the practice’s tracking numbers. Adding the source when each enquiry arrives will make future reporting clearer.
View details
- enquiry records20
- Matched to Google Ads contacts18
- Blank enquiry source fields16
- Phone-tracking numbers2
Website trafficPeriod Data
Website activity was higher in August, alongside a site change.
Website analytics recorded 1,386 sessions in July and 2,131 in August. Paid social and direct were the largest reported channel groups. Because the website moved to a new build in mid-August, we will check tracking consistency before treating the difference as a like-for-like increase.
View details
- Sessions (July)1,386
- Sessions (August)2,131
- Active users (July)1,175
- Active users (August)1,840
- Paid Social sessions (Jul → Aug)859 → 1,016
- Direct sessions (Jul → Aug)141 → 665
04
Creative showcase
Creative library: August–September.
Explore the 12 videos available in the shared reel folder. Each card shows a video preview and opens the full reel from the beginning. The month labels reflect the file dates in Drive, not confirmed publication dates or campaign results.
August files
September files
05
Forward action plan
The next steps we can take together.
1
Make the enquiry-to-appointment path clearer.
Review follow-up and booking records with the clinic team, then update enquiry stages to reflect what happened after each enquiry. A New Lead label in the current snapshot does not tell us whether a patient booked or attended.
A clearer view of enquiries, bookings and patient care.
2
Capture enquiry sources when they arrive.
Add the source to each new enquiry record. Sixteen of the 20 records had no source label, even though matching contact records helped identify their likely origin.
More dependable channel comparisons.
3
Check website measurement after the move.
Confirm that website analytics tracking is consistent across the old and new site builds, then use the website data to guide the next landing-page and content decisions.
A more reliable view of website demand.